She graduated in Social & Cultural Communication at UCP and studied Audiovisual Journalism at ETIC. She started working in journalism in 2012 and has collaborated with some media in the musical and cultural area (Diário de Notícias, VICE Portugal, Umbigo Magazine, Rua de Baixo, Rive Rouge, PISTA!, etc.). Since 2014 she works as a Creative Copywriter having worked for some agencies and marketing and advertising teams (Savvy, Young Network, Fullsix, Tux & Gill, Uber Eats, DDB). In parallel with advertising, she works in cinema as a screenwriter, producer and art director. She co-founded Dona Edite, a creative duo that works mainly on artistic projects in partnership with theater and performing arts companies, documentaries and music videos. Since 2020, she has collaborated with Sciaena in the area of Consulting and Communication Strategy, in the context of creating content for social networks in search of the best way to highlight it through these channels.